Tuesday 24 May 2016

Vipra Business: Free Online SEO Training Courses and Guides

Introduction to SEO

According to facts and figures, Google has the benefit of double the shares than Bing and Yahoo together. I believe, no one can understand Google more than Google itself (because it is Google), so the best place to set in motion your SEO lessons would be by reading and understanding the Google SEO Starter Guide which, to your information is  32 Page long. Originally, this guide was an internal study material for the employees of Google but it was later released for general use to the advantage of the webmaster marketers.


 Some other good beginner guides that I would recommend:
1. Moz’s The Beginner’s Guide to SEO
2. Wordstream’s SEO Basics: Complete Beginner’s Guide to Search Engine Optimization
3.  Buffer’s The Complete Beginner’s Guide to SEO

Website Performance

A Website Performance Optimization MOOC has been developed by Google. In this short and lucrative course one can learn how to optimize any website for speed. (Need for Speed?) Other courses such as The accelerated mobile page project abbreviated as AMP being introduced and website speed being used as a factor that influences ranking are indications that speed is an increasingly vital factor to achieve success online.

User Experience

 An impression of the common principles of online user experience is being made available by The User Experience for the Web (WebUX) MOOC. It aims at making students learn about the modus operandi and tools used to produce a great UX and how customer-friendly design fits into the cycle of software development.

For those who desire to study more about Mobile optimization, there is a UX Design for Mobile Developers course that can prove to be lucrative. If one invests is able to devote six hours a week to the course, it would wind up in six weeks approximately.

Keyword Research

Only one Google search, a few clicks here and there and nearly 7 million results pop up for the phrase ‘keyword research’. Blogs and articles that provide SEO education mention it frequently, I wouldn’t be wrong to call it one of the most written over SEO subjects. For a beginner, I like the 19 Step Keyword Research Process. It is a uncomplicated, effectual and all-inclusive approach. It is primarily designed to find out most searched keywords and use them to optimize for search engine.

Content Strategy

The creation of effective content strategy as a mixture of several forms of media across multiple channels is a course to enhance your content strategy.
The instructor in this course would show you how a basic website (that is text heavy) can be transformed into its interesting twin with a thrust of multimedia. Knowledge regarding the creation of content inventory, gap analysis, and content matrix etc. goes a long way and straight into the roots of your content strategies as well.

A strong determination can move mountains and a knack for SEO education can turn a beginner into a webmaster. However, if one wishes to get it done by professionals then one may contact Companies that are involved in the SEO practice and also provide best SEO Services in India.

SEO, the favorite child of online marketing can be a beneficial exercise for marketers to learn. The article presents suggestions to beginners regarding worthwhile courses for optimizing website. In the starting it names and recommends some SEO guides namely Moz’s The Beginner’s Guide to SEO, Wordstream’s SEO Basics: Complete Beginner’s Guide to Search Engine Optimization and Buffer’s The Complete Beginner’s Guide to SEO that would assist in building up SEO knowledge and are easy to comprehend for beginners as well. The Blog further discusses User Experience, Keyword research and other courses that might aid aspirants.

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